I remember it like it happened yesterday.
There I was, sitting at our dining room table—completely covered in fresh flower bouquets I had just finished making. I had my phone in one hand and my notebook in the other. It was time to start finding homes for these beautiful bunches. So, I’d post about them on social media and hope that someone would message me to buy one.
The rest of my afternoon would be spent refreshing my feed, checking for comments or messages. I’d reply quickly, write down delivery details, explain how to pay, and send out PayPal invoices. At the same time, I had to make sure my two young boys—7 and 9—were fed, happy, and not tearing apart the house. A few days later, I’d do it all over again.
It was overwhelming. Honestly, it was draining.
Eventually, I knew something had to change. I needed a better way to sell my bouquets—one that didn’t require me to hustle on social media every time I had flowers ready.
That’s when I made a big shift in my business: I decided to start offering a flower subscription.
And I’ve never looked back.
Now, every season, I fall more in love with flower subscriptions. They’ve helped me earn more, stress less, and build a stronger business. If you’re a flower farmer or someone who sells bouquets, let me share the seven biggest reasons why starting your own flower subscription might be the best thing you ever do.
1. Turn One-Time Buyers Into Repeat Customers
One of the biggest benefits of flower subscriptions is that they increase your sales without needing to constantly find new customers. Instead of someone buying just one or two bouquets during the season, they can sign up for a subscription and receive flowers every week or every other week.
Let’s say someone used to buy two bouquets a year. Now, they subscribe to get 12 bouquets—that’s six times more sales from just one person! This gives you steady, predictable income and helps your flowers find a home faster.
2. Build Stronger Relationships With Customers
When customers receive regular flower deliveries from you, they get to know and trust your business. They begin to look forward to your flowers and appreciate the care and effort you put into them.
These customers are much more likely to stick around, buy again next season, and tell their friends and family about you. I’d take 10 loyal customers over 100 random ones any day, because loyal customers are the heart of any small business. They’re your biggest supporters.
3. Make Money Even During the Off-Season
Selling flowers is usually a seasonal job. That means your income might slow down a lot when your fields aren’t blooming. That can make things tight financially, especially in the winter or early spring.
But with subscriptions, you can sell ahead of time. I started selling subscriptions around the holidays when people were looking for unique gifts—even though my flowers weren’t blooming at the time. I now often sell them in the fall when the current season is winding down. This way, I can bring in income even when there are no flowers in the field.
4. Stop Feeling Like You’re Always Selling
Let’s be honest—selling flowers one at a time can be exhausting. You make the bouquet, take a picture, write a post, and then wait and hope someone buys it. And you do this over and over again.
With subscriptions, you don’t have to do that anymore. You already know how many bouquets you need to make and where they’re going. No more worrying if someone will message you back. No more feeling stuck on social media. It’s a calmer, more organized way to run your business.
I now sell hundreds of bouquets each season through subscriptions, and most of them sell out just days after I offer them. After that, I can focus on growing and creating—not constantly selling.
5. Make It Work for Your Life and Family
One of the best things about subscriptions is that you can shape them to fit your life. Whether you want to run them for one month, one season, or for one specific flower (like tulips or dahlias), you’re in control.
You can pick what days customers pick up or when you deliver. You can plan subscriptions around your family’s schedule. For example, I didn’t want to be too busy while my kids were on summer break, so I ended our spring subscription before school let out and started a new one in the fall when they went back.
This kind of flexibility is gold when you’re a parent or have other responsibilities.
6. Build a Steady Foundation for Your Flower Farm
While I believe it’s smart to have more than one way to earn income, it’s also helpful to have something solid and dependable. For me, that’s been flower subscriptions.
At one point, subscriptions brought in over $50,000 a year for my business. Even now, with a smaller number of subscribers, they still provide a strong, steady base. And once you have that base, you can choose to explore other areas—like weddings, pop-up shops, or special events—without the pressure of needing them to keep your business going.
7. Keep Selling, No Matter the Weather
Selling flowers can be tricky when the weather doesn’t cooperate. I’ve tried selling bouquets during heatwaves, heavy rains, or on holiday weekends like the 4th of July—and it’s never easy.
But with subscriptions, you already have orders in place. Rain or shine, your flowers are spoken for. You don’t have to rely on walk-up sales or perfect conditions. That kind of consistency brings so much peace of mind.
You can focus more on what you love—growing gorgeous blooms—and less on worrying about if they’ll sell.
Final Thoughts: Why Flower Subscriptions Might Be Just What You Need
Running a flower farm or bouquet business is full of beauty, but it also comes with a lot of work and uncertainty. Offering flower subscriptions has been a game changer for me. It helped me stop living on social media, gave me income during slow seasons, and most importantly—it helped me earn more while doing less.
It gave my flowers a guaranteed home. It gave me time back with my family. And it gave me confidence in my business.
If you’re feeling tired of selling bouquet by bouquet, or if you’re ready to bring more ease and stability to your flower business, a subscription could be the perfect next step.
Want to learn exactly how to set one up? I created Flower Subscriptions by Design, a self-paced course that helps flower growers like you build, sell, and grow your own flower subscription program. It’s full of simple lessons that walk you through everything you need to know.
No more hoping buyers will show up—let’s help you create a business where your flowers are always wanted.
